By
Sharada Iyer
Is Bollywood losing its charm and hold over the audience? This is the big question on the viewer’s mind going by the dismal performance of most of the releases so far this year. Being an avid fan of Hindi cinema, the thrill of watching a film in the cinema hall especially the first show on the first day has always been exciting, but from January to June 2023, the releases have not only been far from exciting, but only a handful are worth even writing about.
Barring Pathan, none have really hit the bull’s eye in terms of box-office collection! The few other films which made a little noise in the cinema halls were Tu Jhoothi Mai Makkar– a romcom with fantastic music but a dull ending to a script which had more potential and The Kerala Story which was a propaganda film on the lines of The Kashmir Files.
Zara Hatke Zara Bachke with Vicky Kaushal& Sara Ali Khan managed to pull in the audience but the producer did resort to the gimmick of offering one ticket free with purchase of every ticket. Even then the occupancy rates had not been much to boast about. Similarly, Satyaprem Ki Katha (Karthik Aryan & Kiara Advani) also managed to scrape through and escaped being a disaster. As far as the plot is concerned, both were average. But these films had the advantage of minimal publicity and word of mouth helped bring in the footfalls.
Mrs Chatterjee vs Norway starring Rani Mukherjee was a sleeper hit and managed decent collections through word of mouth. However, the plot based on a real-life incident had no scope for repeat audience and only attracted the senior audience in the cinema halls. Bheed publicised as a film show-casing the problems faced by migrant workers during Covid did manage to capture some poignant aspects but overall, the emotional connect required for such a subject was lacking.
The year started with a big star-cast thriller Kuttey with Tabu, Naseeruddin Shah, Konkana Sen, Arjun Kapoor, Radhika Madan, Kumud Mishra flopped badly. Another thriller Afwah starring Nawazuddin Siddiqui, Konkana Sen and Sumeet Vyas got good reviews but did not get good audience response. Zwigato starring Kapil Sharma in his debut role found no takers. Names of films like Lakkadbaggha, Gandhi Godse-Ek Yudh, Almost Pyaar with D J Mohabbat, IB 71, 1920: Horrors of the Heart, etc. hardly even registered in the minds of people.
Many makers preferred the direct OTT release but the problem with this is there are too many platforms like Jio Cinema, Disney Hotstar, Zee 5, Amazon Prime, Netflix, etc. and not everyone has membership of every platform. This kind of release takes away the thrill of watching the film in the first week itself and the excitement associated generally preceding a theatrical release is therefore missing. Many films though good get lost in this process.
Lost, Chor Nikal Ke Bhaga, Chatriwaali, Mrs. Undercover, Lust Stories 2, Mumbaikar, U-Turn, Gaslight, Gulmohur, Kanjoos Makhichoos, Bloody Daddy, were some of the films which got direct OTT releases. etc. These films were good in bits and parts and many of the actors like Yami Gautam, Rakul Preet Singh, Sumeet Vyas, Tilottama Shome, got to explore different kinds of roles but awareness of these films was limited and somehow that magic associated with movies is getting lost in this scenario.
Not much effort is going into choosing a good story with strong characters and a taut screenplay. This year we decided to go in for a spate of remakes but failed big time as these films could not do the kind of business as did their South originals. Bholaa starring Ajay Devgn and Tabu was a remake of Tamil film Kaithi. While the original made at a budget of rupees 25 crores raked in 105 crores, Bholaa with a budget of rupees 100 crores could just muster around 112 crores. The 3-D format was totally unnecessary and created headache with so much gore and violence. Shehzada starring Karthik Aryan was a remake of the Telugu hit Ala Vaikunthapurramuloo, but made with a budget of rupees 65 crores, could cough up only around 47 crores (source: Wikipedia). The Telugu film managed to rake in rupees 280 crores.
Selfiee starring Akshay Kumar and Emran Hashmi was a remake of Malayalam film Driving Licence and turned out to be a super flop. Again, while the original was made at a budget of 4 crores, Selfiee’s budget was 110 crores and raked in only 23 crores. Even Salman Khan decided do go in for an adaptation of a Tamil film Veeram for Kisi Ka Bhai Kisi Ki Jaan and hardly found any takers. He has no interest to bring a change in his gimmicky song sequences and same old action scenes which even his die-hard fans are finding difficult to digest.
Gumrah, a murder thriller starring Aditya Roy Kapoor in a double role, alongside Ronit Roy and Mrunal Thakur was very enjoyable but sadly was a remake of a hit Tamil film Thadam. The absence of any big star in the cast resulted in the film not getting many screens and the few halls in which it was released went abegging for audience. The new film Bloody Daddy starring Shahid Kapoor opted for a direct OTT release on Jio Cinema platform and did not exactly create any big stir. Again, this was a remake of the Tamil film Thoonga Vanam which in turn had been a remake of the French film Sleepless Night.
Clearly, the ‘remake’ aspect is now not welcomed whole-heartedly as was the case in pre-Covid times. The audience is now more aware of the originals and prefers to see them in their original language with subtitles rather than step into cinema halls and watch remakes. An important aspect is also the budget which goes way too high and all the pre-release hype falls short of audience expectation. A good example of this was the debacle of Vikram Veda last year. Hrithik Roshan and Saif Ali Khan just could not re-create the magic of the original starring Madhavan and Vijay Sethupathi. The dearth of original stories is indeed a worrying aspect which needs to be addressed.
Let us come to the biggest disaster that Bollywood has witnessed in recent times- therupees 600 crore film Adipurush, for which the trade pundits just went berserk publishing the first day first show collections of the film in the domestic as well as the international markets. This played on the psyche of the viewers creating a maddening hype around the film but after the opening weekend, the truth hit the audience and the backlash and the anger towards the makers has been unprecedented. The debacle of this mega-budget film has a lot of lessons for Bollywood but only time will tell how much will be gleaned from this experience.
After the release of the trailer six months back, the film had come under a lot of flak for the abysmal special effects and computer graphics. Instead of concentrating and rectifying these things based on the audience and critics’ feedback, the makers went ahead with the release with gimmicks like reserving a seat in every hall for every show for Lord Hanuman, and chanting ‘Jai Sri Ram’ during the promotions indicating political motivation as well. Why the actors and director did rounds of all temples pretending to be pious and divine no one knows!
Even the looks of Lord Rama, King Ravana, Indrajit, Kumbhakaran and Lord Hanuman had been tampered with, and the makers tried to pass it off as a ‘modern’ retake. Worst of all listening to cheap dialogues which played with the sanctity of the epic and the integrity of the characters was inexcusable. But ignoring all this the makers released it and the result was that the matter has reached the High Court with a case registered against the makers for tampering with the epic.
Somehow our industry is still refusing to understand that the pandemic changed the landscape of cinema in our country. So many web-series are being made exploring new topics where talented actors are getting to portray new characters. Being exposed to a mind-boggling variety to choose from, the audience is happy watching content from the confines of their home. To get the audience in the cinema halls the magical ‘X’ factor is missing.
Recently the film Sirf Ek Banda Kaafi Hai released on the platform Zee 5, paved the way for a revolution of sorts. A brilliantly directed film with an outstanding performance from Manoj Bajpayee met with such an overwhelming response that it became the first film to get a theatrical release after releasing on OTT. The story of a minor girl and her brave stance to expose a Godman, and the relentless support lent by her lawyer Solanki, played by Manoj was riveting and nail-biting.
The web-series Jubilee, Dahaad, Rocket Boys 2, Trial by Fire, Saas Bahu and Flamingo, etc., based on original scripts were superb. Many others like The Night Manager and Class also hit the headlines, though the former was the remake of the British series by the same name and Class was a remake of a popular Spanish series Elite. The upcoming web-series The Trial starring Kajol is again a remake of the very popular American drama series The Good Wife. If only we would stop with this remake aspect and concentrate on original scripts, things could start looking better for Bollywood.
The status of our so-called younger superstars- Ayushmann Khurrana, Rajkummar Rao, Ranveer Singh, etc. are all a big question mark. The last hit film they gave was Andhadhun (2018), Stree (2018) and Gully Boy (2019), respectively None of them can guarantee any initial opening collection. After the super flops of Jayeshbai Jordar and Cirkus, Ranveer has no films to turn to. His upcoming Rocky Aur Rani ki Prem Kahani has already been postponed many times and finally releasing in July but so far, the trailer has not got a great feedback.
Of late, Nawazuddin Siddiqui seems to be hell bent on proving himself as a romantic hero but not with much success. His Jogira Sa Ra Ra Ra with Neha Sharma and Tiku weds Sheru opposite newcomer Avneet Kaur did not have many takers.
Another worrying aspect of our industry seems to be the sudden spurt in award ceremonies by popular magazines and websites. Apart from the usual awards for acting like Filmfare Awards, Zee Cine Awards, IIFA, etc., there have been innumerable awards in all kinds of categories which gives our actors opportunities to get all decked up and pose for the paparazzi. Take the most recently held Grazia Millenial Awards where Disha Patni was adjudged ‘Gen Next Style Star’, Aditi Rao Hyadri was declared ‘Trailblazer of the Year’ and Bhumi Pednekar was given the ‘Millenial Star on the Rise’ award.
The popular website Bollywood Hungama hosted the Style Icon Awards this year which included ‘Most Stylish Actor’ (female) for Kriti Sanon, ‘Most Stylish Actor People’s Choice’ (female) for Ananya Pandey,’ Most Stylish Haute Stepper’ for Mouni Roy, ‘Most Stylish Trailblazer’ for Shehnaz Gill, ‘Most Stylish Youth Icon’ for Jahnvi Kapoor, ‘Most Stylish Mould-Breaker’ for Arjun Kapoor, ‘Most Stylish OTT Entertainer’ for Bobby Deol, etc.
Most of the awards make no sense and clearly the emphasis today seems to have shifted from acting to style and fashion. Perhaps this aspect is reflecting in the quality of films and the quality of performances being churned out. Thanks to all this, awards in Bollywood which have always been mired in controversy are now losing whatever little value they had in them. (https://www.thestatesman.com/entertainment/bollywood/akshay-kumar-exposes-award-show-manipulation-and-bribery-in-bollywood-1503197580.html).
A peep into the releases lined up for the next six months:
There seems to be a plethora of biopics/films related to real-life incidents dominating the second half of the year.
Akshay Kumar will be seen playing mining engineer Jaswant Singh in The Great Indian Rescue. Based on the real-life incident of a rescue operation of miners in the coalfields of Raniganj, West Bengal in 1989. Emergency will have Kangana Ranaut playing our late Prime Minister Indira Gandhi and Main Atal Hoon is a biopic on our late Prime Minister Atal Bihari Vajpayee which will have Pankaj Tripathi playing the titular role. Huma Qureshi will essay the main role of celebrity chef Tarla Dalal in Tarla. Swatantra Veer Savarkar will have Randeep Hooda playing the late leader. Vicky Kaushal will be playing Field Marshall Sam Manekshaw in Sam Bahadur.
There are big budget films like- Project K starring Amitabh Bachchan, Prabhas, Deepika Padukone and Kamal Hassan, Rocky Aur Rani Ki Prem Kahani which has Dharmendra, Shabana Azmi and Jaya Bhaduri apart from Ranveer and Alia Bhatt. Gadar 2: The Katha Continues starring Sunny Deol and Ameesha Patel hopes to recreate the success of its predecessor Gadar which released 22 years back and had the brilliant Amrish Puri playing the antagonist. Will this film be able to recreate that magic is a big question mark. OMG 2 will have an aged Akshay Kumar playing Lord Shiva and Pankaj Tripathi is the other protagonist in the film.
Shah Rukh Khan will be seen in a dual role in his ambitious project Jawan opposite South superstars Nayanthara and Vijay Sethupathi with Sanya Malhotra also having an important role. Salman Khan will team up with Katrina Kaif and Emran Hashmi in Tiger 3. Ranbir Kapoor will try his luck with the film Animal which also stars Anil Kapoor, Bobby Deol, Rashmika Mandana and Tripti Dimri. Both the title and the poster of this film convey the underlying violent nature of this gangster drama. Tiger Shroff will be seen in a thriller with Amitabh Bachchan in Ganapath-Part-1. Ayushmann Khurrana will be seen in Dream Girl 2 opposite Ananya Pandey.
Janhvi Kapoor will be seen in Bawaal opposite Varun Dhawan. Sonam Kapoor after a hiatus will be seen in a thriller Blind, where she plays a visually impaired girl who helps nab a killer. Neeyat will see Vidya Balan essaying the role of an investigator in a classic whodunit style. 72 Hoorein is a film due for release but there is a lot of controversy for its Islamophobic content.
Except for a handful of these films, not much excitement is there for the upcoming releases. As the days unfold, we will see which films hit the bull’s eye and which failed to live up to the hype …